Infographics and video are the two most effective ways to present your information in today’s online realm. If you are looking to make an impact on your customers, these are the two points to stress for success.
But, can you get the best of both worlds? The short answer is yes.
If you look to get the most out of both of those categories, it’s time to look into an animation service. Why? Because they can help you make an impactful animated explainer video, and that can be the difference between a sale and a bounce. It’s like using the style of infographics and the magic of video to help your customers understand exactly what you do.
We are going to take a look into some of the reason you need to get into video production for your business, and the 5 reasons you should work with professional animators to create your video explainer.
Let’s take a look:
1 – An Explainer Video Boosted Demo Duck’s Conversion Rate by 64%
Seriously, a simple explanation of your product can revolutionize your conversion rates. When Crazy Egg created a demo video, their conversions went through the roof.
People aren’t afraid to spend money on a product they understand, so making an explainer animation that covers the basics of your operations is a great way to get people to understand your purpose. Once they understand what they can get from your products or services, they are more likely to try them.
Give your customers something to grasp with an attention-grabbing explainer.
2 – 59% of viewers will watch a video that is less than 1 minute long
This is great news because the overall goal of your animated explainer video is to get the point across in as little time as possible. That means, if you can make a short video that ends up under 60 seconds at a relaxed pace, people are simply more likely to watch it from start to finish.
3 – 59% of executives would rather watch video than read text
Having an about us is great, but did you know that people simply prefer video to text? This means adding a video to your blog post, landing page, or social media post means you are more likely to capture the interest of a social media browser.
If you kept that video short, they are even more likely to watch it, and once they watch your video, they are more likely to share it. The times are changing, and people are pining for video content across all internet platforms.
4 – Marketers who use video grow revenue 49% faster than non-video users
If the goal is growth while you turn a profit, and if you are business it is, then it’s time to start adding video to just about everything you do. Why? It’s the answer to growing sales quickly and easily.
If you sell products in a store, you should start adding small explainer and review videos.
If you are trying to sell a service, you should have a video that explains what it is and how it solves your customer’s problems.
Once you start adding these to landing pages, blog posts, and social media posts, you will start to see boosts in traffic through conversions, engagements, and interactions.
5 – 85% of Facebook video is watched without sound
This is where your explainer video service will really come in handy. Since 85% of video is watched without sound, the visuals need to tell the story. That’s where your explainer‘s animation will come into play. The animation needs to be easy to read, clear, and include the main points in the video. It needs to share the same ability to speak to customers without sound as it does with sound, and video animation services should be able to help you create a video that does just that.
Video Explainers Are Key in Conversion
Video marketing simply continues to grow, and there is no end in sight. With Ad Spend reaching billions of dollars every year, there is no reason not to produce videos for your business.
The best of the best is an animated explainer video, so it’s important to get your video right. Making an impactful video is hard, but working with professional production studios like squareship can help you make an effective impression on the market.
Why did you use an animation service to your explainer? Have you seen a boost in conversions since you created your explainer video animations? Share your stories in the comments below.