5 Reasons Video Explainers Drive Sales

Most people lose interest or get distracted very quickly when reading blogs, and usually go back to what they were doing before, or click the next tantalizing link that is relevant to their interest.

This is why it’s a great idea to add video explainers to your blog or web page to catch the attention of your visitors.

Video is a great way to boost traffic and ultimately benefit the bottom line. It’s eye-catching, engaging, and easy for everyone to consume.  Long story short? Video is a fashionable and functional method of advertising products or explaining ideas and services. Here are 5 reasons why using video explainers in your marketing campaigns will help drive sales and boost your bottom line.

 

1. Understanding

Adding video explainers to blogs is a great way to boost your audience’s grasp of concepts and ideas more readily than with text and visuals alone. Most people lose interest or get distracted very quickly when reading blogs. Video will allow you to communicate your message more effectively, allowing potential leads to understand who you are, what you do, and why they should choose your product or service. You can produce more qualified leads faster and more effectively when your audience is able to make an informed decision. In the long run, it’s a great way of boosting sales and allowing your business to flourish in the long run.

 

2. Entertainment

Video explainers can be fun! A cool soundtrack, some animation, add some text overlays and narration, and you can make impactful statements that much more impactful! People understand more effectively when you emphasize key points. Take for example, in the golden age of comic books, artists would often draw boldly colored cells on the page with words like “BOOM!” And “KA-POW!” to emphasize comedic gags and hits to the face of the bad guys. With video you can do much the same. If you incorporate humor, music or sound effects to emphasize points in your videos, people will be more likely to remember the whole video, and who it’s from. Who doesn’t enjoy animation with a clever narration and a catchy soundtrack? You want people to spend more time on your site, and video is a surefire way to make that happen. That brings us to our next point…

 

3. Time on Site

Posting engaging video content is a good way to capture and maintain the attention of your audience. This will increase the amount of time they spend on your web page. Time is money in the most literal sense here because it will increase Domain Authority (or D.A. for short.)

 

D.A. is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. There are many ins and outs in regards to how D.A. works, but the more time people spend browsing your pages, the better it reflects on your D.A. as well as other ranking metrics. The main point here is the more time people spend on your web page, the higher your rank in search engine results, the more likely you are to secure customers and clientele. That means more company income, and that’s what the whole point isn’t it?

 

4. Get to the Point Quicker

With video, you can pack so much information into a relatively shorter time frame compared to how long it takes to convey a point through text and graphics alone. In just 5 or 10 minutes, you can make the same points more effectively and convey the same meanings with more emphasis.  You can also use it to boost your video engagement through the use of animation, narration, text, and sound in your videos. This will effectively allow you to turn what would be a 20 minute read into a straightforward 10-minute video. The ability to communicate a point in a concise and orderly manner, while also being clever in presentation, is an effective way to sway opinions towards your product and attract more potential customers.

 

5. Profitability

Adding video can greatly improve your profitability. In 2016, Adobe reported that 51.9% of marketing professionals name video as the best return on investment when it comes to content. At the end of the day, a profitable investment is a clincher when it comes to making any investment decision. A high ROI is essential to keeping the overhead low and the bottom line somewhere comfortable, and video is the most memorable medium for marketing your product and securing sales.

Conclusion

Video is often taken for granted, but it’s a great way to get a message across clearly. Video will allow you to incorporate not only text and visuals, but also sound and narration. These are great ways to emphasize your message and boost the bottom line when you are trying to influence people to purchase any product or business solution. That is if your product or service is of sound quality to begin with… but that’s another blog in itself.

How has video improved your sales? Would you recommend video content to your friends and colleagues in your industry? Leave us a comment in the section below.

 

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