Your marketing plan needs to be effective to make a splash online, but how can you make it effective and well-rounded? It all starts with finding the right people and having the right product, but how can you help your million dollar idea actually make a million dollars? Effective online marketing.
Getting a leg up on your marketing strategy can be a challenge, but with time, patience and a few great strategic tips, you can create a winning strategy. A strategy that drives traffic, boosts engagement, and generates sales.
We are going to look into the staple points of a great online marketing strategy using social media platforms and your website. By taking advantage of these tips and tricks, you can create a social strategy that drives traffic to your social media channels and your website. By doing this, you can increase your chances of converting sales.
Let’s look at the 5 ways to revolutionize your marketing strategy.
1 – Hashtags
Hashtags are just the pound symbol with a new name. Even though they stole their symbol and simply rebranded, hashtags play an important role in the online and social media realms. They are ultimately used as categorization methods for your content, so they help people find your breathe taking content online.
Using the right keywords is extremely important, so you really want to take time to research high traffic keywords for your industry as well as find a few that help you target that niche profit.
Make sure you take the time to research the appropriate number of keywords for your posts because they vary from platform to platform.
By using a well developed keyword strategy, your target market will start finding your content by simply searching for what they want. As they start to fall on your keywords, your chances of become the relative content only goes up. By organizing your posts, you start to be a visible authority in that area. It’s a growing process, so make sure to add them to every post.
2 – Links
Links to your website are a great way to boost your web traffic. If it’s of interest to your target audience, they will probably click it to see what other content they like on your site.
If you really want to plan your posts around your links, make sure your url slug has keywords in it that match your hashtags. Call it doubling down.
3 – Pictures
There are tons of statistics out there about picture posting that you might not believe. When you put it up against a regular text post, people are basically 4.4 times as likely to click on your link if the picture interests them.
The best way to take advantage of the post potential of pictures is by making infographics. On social platforms, infographics are shared 3 times more than any other content. If you can make impactful infographics, you can definitely generate some buzz around your brand
4 – Videos
Video content is the ever growing market. Every year, more and more business start using video to communicate with customers. Why? That’s what they want to see!
More people want to see videos than read blogs, so it’s time to take advantage of videos potential.
Whether it’s on your social posts, blog posts, or landing pages, videos are sure to entice your visitors to stay when the content is relevant to their interests.
Take advantage of simple motion graphics to boost your viewers interest and catch their attention. If you keep it short and sweet, they are even more likely to watch it all the way through, and share it.
The ROI on video is outrageous, so make sure it’s part of your marketing strategy.
5 – Giveaways
Once you start to gather a bit of a following, it might be time to think about a give-away. This is a great method to get your new followers to share your posts, and ultimately build on your traffic.
If you can’t really swing a give-away, shoot for exclusive discounts. Make sure they have to like your page or sign up for your newsletter to get the reward. This way, it’s an even street, and you can continue to grow. You can even do these, and videos, in your email marketing campaigns. The two topics tend to get better open rates than normal update emails.
Conclusion
You can really revolutionize your marketing platform with this easy guide. Think of this as a guide to building authority in your niche. The reason being, authority simply leads to traffic. As your authority grows, your search relativity follows, and you will start to gain traffic just by picking quality words for your industry, and putting them to proper use.
Take your time when developing your strategy, and really think about how you want to make your posting schedule. Make sure you pick relevant posting times for your industry, so you can pull as much traffic as possible with your stellar content and killer keyword strategy.
How did you revolutionize your marketing strategy? Which of these did you find to be the most helpful for generating engagement and sales? Share your stories in the comments below.