7 Proven Methods to Boost Social Media Engagement

Every business would love to boost engagement with customers and prospects, but most just don’t know how.  Even those businesses that are using social platforms might not be getting everything they want from those social platforms because of gaps in strategy.

We are going to take a look at proven engagement boosters that take your social media engagement to the next level.  Whether you are just starting your social campaign or looking to boost your business’ outreach potential, these 7 methods are proven to boost social media engagement

Let’s take a look:

1 Pictures

A picture is worth a thousand words, and that seems to be true when it comes to posting social media for your business as well.  Tweets see 150% more shares on average with a picture, and Facebook sees over 2.3x more engagement for picture posts.  With numbers like that, adding images to every post is sure to raise your engagement and drive new traffic.

Pictures get even better results when you make infographics, and that’s because infographics see 3x more “likes” and shares than any other content type. If you want to drive engagement, teach the public something they need to know with an amazing infographic.

 

2 Videos

Videos and animation is a great way to get interactions on your post, especially if the content is relevant to your target audience’s interests.  Creating short videos that engage passersby for even a split second can lead to them checking out your page, but only if you catch their eye.

Video shorts can take your spectacular video moments and turn them into short highlight videos that entice people to learn more by clicking through to watch the full video.  That means, if you house your YouTube video on a post or webpage, you can get longer visits from the people who want to watch your video on social media.

In a 2017 HubSpot survey, 97% of marketers said video helped their customers understand them better, 81% linked it directly to increased sales, and 76% said it increased web traffic.  

 

3 Contests

Everyone enjoys free things, it’s basic human nature.  So, how would giving away something you provide not get people to click?  Whether it’s a free product or service, a give-a-way is a great method to get people to visit your page.  It has the potential to build sustained traffic and build your profile following.

 

4 Exclusive Deals

Another great way to drive traffic through your social media channels is offering exclusive deals there.  Maybe it’s a 30% of with this promo code kind of thing, but no matter the medium, it needs to be something worth earning over a standard visit.  People can’t resist great deals on relevant items, and if they have to go to your facebook to get it, they just might to snag that deal.

 

5 Hashtags

I know, they tend to be annoying, but hashtags are a way to categorize your posts.  When you start to categorize your posts, you start to show up as relevant content for people who post about the tags you target.  That means you have a higher chance of receiving engagement with a simple #strategy.  It can drive outrageous engagement and traffic, especially if you aren’t utilizing its power in your strategy already.

 

6 Live Feeds

Platforms like facebook and Twitch give you the chance to share live footage with the world.  This means you can open a whole new avenue to drive engagement.  Maybe you are hosting a concert or want to show people how to build something, no matter what you do, live feeds are a great way to get instant shares through relevant traffic.  I mean, you’re only live for a limited time, and people love to watch the action happen.

 

7 Boost It

The final way is the only way that actually costs money, but it can really drive traffic with an amazing strategy.  Boosting your post allows you to put money behind your ads, so you appear in the sidebar ads to people in your predetermined area.  

What’s great about this, is the ability to run multiple versions of the same ad with minor differences in content and geological boosting.  This function allows you to tweak your ads from area to area to make them more appropriate for the target audience.  Sometimes, being too general loses the purpose of the product to specific people, and this is a great way to combat that possibility.

It’s also a great way to split test for the bigger boosts, too.  You can find an organic ad that is has strong traffic pull on its own, and try to create 3 different versions of the same post.  Once you have those, you can try to target 3 similar areas to see how each performs.  When the winner shows up, boost that one to drive engagement further.

 

Conclusion

Driving traffic to your social media channels is always possible, but these 7 tips are a great way to also see engagement.  By utilizing these tactics in your social media strategy, you are sure to stand out from the competition, especially on social media.

It’s up to you to create the best strategy for your business, so make sure it incorporates these fundamentals.  If you don’t do the boosting strategy, the first six points should still be a staple point in your organic strategy.

Would do you build your social media strategies?  Do you use paid for campaigns?  If so, how have you generate success with the boost function?  Share your stories in the comments below.

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