7 Facts About Video Marketing You Can’t Ignore

We were looking through marking statistics the other day, and we couldn’t help but notice a few outrageous statistics about video content and video marketing.  Seriously, it was the type of information that really made us believe that what squareship.com does is invaluable to any business that wants to build their traffic and capture legitimate engagement.  

Video and motion graphics aren’t the newest trick in the book, but it’s one that has adapted to the times.  I’m sure you’ve seen a few bad explainer videos in your day, especially if you aren’t working with a tech-inspired video production company, but there is a reason those videos are used.  They work.  

Why do they work?  Well, that’s why we put together our 7 facts about video marketing you can’t ignore.  Just see what the people are showing us about the infinite potential for video!


1 – 55% of people consume video content thoroughly. (HubSpot, 2016)

That means that more than half of the people that see your video with watch it thoroughly because they are looking to consume what you have to say.  So, making explainer videos, like the ones we did for Expedia beach vacations, can open so many doors to meaningful engagement.  

We point to the Expedia packing tips video as a prime example because of the growing trend with infographics and video.  The combination of both creates a memorable experience that engages the viewer by helping them, and with over half those people watching your videos thoroughly, you are sure to make a connection.


2 – 43% of people want to see more video content from marketers. (HubSpot, 2016)

When you think about the fact that 43% of people want to see more video content from marketers, you start to wonder about your marketing strategy.  Sure, you can continue to post blog after blog, but what if you added a video with each one?  

It gives you the ability to add a special treat to your blog for the people who skim instead of read, and as we just talked about, they are likely to watch it all the way through if it’s there.

The best part, they don’t have to be long, but we’ll get there in a bit.


3 – Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)

That’s right, video explainers work, and the revenue numbers show it!  Simply using video helps you grow almost 50% faster.  That’s because it’s an extremely personal form of content generation.  It helps people connect with an idea because it provides them something to associate their feelings with directly.  

Since business needs to be personal to succeed, it makes perfect sense that video content would be the ultimate engager.


4 – 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)

You can really make a video on a budget, and professional videos pay for themselves.  If you are looking for a scalable way to generate profits, you should really be looking into incorporating video into your marketing strategy.  

Whether you are a mom and pop shop or a large corporation, there are endless uses for video content.  You can use it to train your employees on the ins and outs of an operation or create content for your customers about your amazing solutions for their problems.


5 – Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)

I told you we would talk about video length, and that’s because nearly two-thirds of consumers prefer short videos.

Keeping your content short, sweet and to the point will help you create engagement with your ideal customers.  Many people will even watch a video over again to understand it thoroughly, so keep it in chewable chunks, especially when you plan to use it on social media.


6 – Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)

You have to show people how to use what you can provide, trust me.  Enabling them to see a product in action is the best way to get your customer one step closer to purchasing what you are offering.  

If there is a special technique to setting up your product so the consumer can get the best it has to offer, show them.  If you found a tip or trick that goes hand in hand with your solution, let them know that too!  If you can back up your claims with legitimate examples, why wouldn’t you?  

Show your customer why you are the best.  They want to see why they should support you.


7 – 71% of businesses with 100+ employees use YouTube, compared to 38% of the self-employed. (Social Media Examiner, 2015)

So, if the big guys use it, there must be a reason.  The reason is simply as we stated before, it works. Don’t take our word for, give it a try, and see what kind of business growth is possible with the power of video.



With all signs pointing to video marketing’s capability having a positive outcome on your business, it’s probably time to find a way to incorporate it into your marketing strategy.  Whether it’s short clips on your business Instagram or full production videos for the website, video is sure to help your business connect with customers and grow.

What do you think about video marketing’s capabilities?  How do you use video marketing in your strategy?  What is holding you back from using video?  We want to hear what you have to say in the comments below.

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