Marketing has honestly become a staple point for business growth, and that staple point has been reinforced with another stabilizer called the internet. With physical marketing, mailers, social media, email, and your website, you can reinvent your marketing strategy around key engagement and traffic boosters.
But how? To reinvent your marketing strategy, you can use the 5 revolutionary marketing pillars of success. These are sure-fire ways to align your marketing strategy, so you can speak to your customers the right way.
1 Keywords
Keywords are a big deal. They should be composed of words that describe your business and the solutions you provide to the public. On top of those keywords, you can continuously expand your keyword selection as your markets evolve. Just stick to engaging and relevant keywords, so you can always be effective sellers.
To start your keyword bank, you need to know what is already working for your company and the competitors in your industry. You can use online backlink research tools to see what your audience likes between you and your competition. Once you find those keywords, it’s time to start building a word bank around them.
Using this word bank, you can guide your marketing materials to fit your audience. This will ultimately lead to more traffic, and that means more potential for customers.
2 Blog Content
Blogs are a great way to get readers to your website and keep them coming back for more. A captivating blog can keep readers clicking from article to article in the hopes to learn more, and that’s great for a website’s traffic analytics.
The blogs should revolve around your keyword bank and really speak to the customer’s pain points. In your blog, you can provide solutions to common problems in your industry, or you can talk about the current state of the industry. No matter your topic, make sure it’s something the readers will be interested in.
As your blog grows, you should build content around keyword synonyms based on the original keywords that performed the best. You want to build on what your customers want, especially if it’s leading to conversions.
3 Social Posting
With over 3 billion social media users in today’s world, not connecting with customers on those platforms is a major hole in your marketing strategy. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Twitch, YouTube, and the list goes on and on.
You can connect with customers in a personalized manner through social media, and help them feel a connection to your company. Simply posting on a regular schedule and interacting with comments can net you tons of connections and word of mouth referrals. Make sure your content is interesting and relevant, and you are sure to turn social media into a profit generator with your marketing and sales.
4 Pictures
Pictures are priceless. They are those little moments captured in time that help us relate the words we are reading to the picture we are seeing. As technology continues to advance, pictures and videos are starting to grow in popularity. Adding a related picture to any content is more likely to get you engagement over plain old text.
Make sure you set your alt text for pictures on your website and try to name them with your keywords and synonyms. Don’t call two pictures the same thing though, or you will miss out on a great opportunity to strengthen your domain authority.
If you send out a mail flyer, you should also include a copy on your website for the paperless bunch. You can also offer different and exclusive sales online and on your social media channels to generate traffic.
5 Videos
Video and motion graphics are growing in popularity, and it’s not hard to see why. Especially now, you don’t have to have a great budget to be successful with video content. Short blasts of specific content or excerpts from your full-length video are great ways to get people to interact and watch your video. With 5 billion videos a day being watched on YouTube alone, you need to start incorporating videos on your website, landing pages, social media pages and posts, and in your emails.
You get a major kick back from using video to raise engagement because you entice people to stay. Maybe you have a video that is 5 minutes long and a few hundred word article that accompanies it, no matter the end result, people are more apt to stay and at least view the video for a big. If you do a great job of displaying other relevant content to their interests, you might just score a few extra click-throughs.
Conclusion
If you are looking for a solid place to start remodeling your marketing approach, this is it. A well-focused strategy that fully utilizes all the aspects of content as a focal point to relate to customers is sure to help you get noticed by more people every day.
Take your time, and really focus on creating an in-depth strategy and put it on schedule. Once you have your schedule, start to mold it with the more successful post times. If you need help finding the best times to post for your industry, you can do that with a simple google search.
How did you reinvent your marketing strategy? Do you have any key points of focus to add for a struggling marketing team? Share your comments below.